Lotto will continue as the main sponsor of the speed skating and cycling team LottoNL-Jumbo for the next two years. The company signed an agreement with Team Oranje, the management group for the sport teams this week. Jumbo Supermarkets and BrandLoyalty extended their contracts with the teams’ managers Jac Orie and Richard Plugge already.

 

Lotto took the initiative to form a combined speed skating and cycling team in the summer of 2014 and became the foundation of success. Sven Kramer won six world titles (twice allround, twice 5000 metres, the 10,000 metres and the team pursuit) and Robert Gesink finished sixth overall in the 2015 Tour de France. Dylan Groenewegen won the Dutch Championship and Steven Kruijswijk wore the pink jersey in the Giro d’Italia several days.

 

Arno de Jong, director brands and portfoliomanagement of the new Dutch combined Lottery company said, “The last years proved that this new concept is a successful one. You can see that on the sports results, but also on commercial level. That is at least as much as important for Lotto as the title sponsor. We’re proud to be engaged with these two beautiful sports for the upcoming period.”

 

Speed skating general manager, Jac Orie looked to the next two years with Lotto onboard. “The last two years were very successful and we brought our organisation to a higher level, as well,” he said, “That process isn’t finished yet, so it’s great that we can build on it further on with Lotto, Jumbo Supermarkets and BrandLoyalty.”

 

Cycling general manager Richard Plugge is proud of the extension. “It’s wonderful that we’re able to move on with these sponsors in our Road to 2018 project,” he said. “The collaboration with the speed skaters continues to increase our knowledge and commercial opportunities. Together, we’re able to keep on developing and innovating within our 2018-vision.”