On the eve of the Giro d’Italia, Team LottoNL-Jumbo presents two initiatives, which will bring the cycling fan closer to the team. First of all, there will be a book about the team. Besides that, Team LottoNL-Jumbo cooperates with television producer Southfields. "We want to bring fans into the heart of the peloton," explains Team LottoNL-Jumbo’s general manager Richard Plugge. "Like we are already doing that with Velon."

The book is not only about the figureheads of Team LottoNL-Jumbo, but about the entire organization of the team. Author Michiel Princen has followed the team since Parijs-Nice. He attended the classics and the high-altitude training camp. He will also be present during the Giro d’Italia. Television producer Southfield filmed captain Steven Kruijswijk during his preparation for the Giro. It will also capture the team during the Italian race.

“This is for Team LottoNL-Jumbo an opportunity to highlight the team values. We want to show our identity to the cycling fans”, says Plugge. “Interdependence, innovative approach, dedication and pride. Those values will be shown in the productions.”